Here’s something that might surprise you: half of today’s buyers are going solo.

It is the question people type into Google at 10pm after scrolling Zillow for an hour feeling vaguely panicked. It is also the question most people are too embarrassed to ask out loud, because somewhere along the way we got the message that we should already know this, or that the answer will make us feel bad.

A lot of first-time buyers spend the first part of the home search figuring out how much a house costs in Utah. They run the numbers, read the articles, scroll the listings. And then they get stuck.

It is the question people type into Google at 10pm after scrolling Zillow for an hour feeling vaguely panicked. It is also the question most people are too embarrassed to ask out loud, because somewhere along the way we got the message that we should already know this, or that the answer will make us feel bad.